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“We took the same gravity that makes social media work — and pointed it at genuine self-improvement.”— David Denny, founder
“We replaced likes with applauds. We replaced streaks with finished goals. We changed the words on purpose.”— From the Manifesto
“Every goal has an end. When it ends, we celebrate. Then you start the next one.”— From the product principles
I started building Strive after noticing I'd set big goals and lose momentum over time.
Around the same time, I deleted my old social media. What stood out — aside from the time it gave back — was realizing how much I'd tied my identity to being seen online.
Without it, I noticed how often I'd compare myself to strangers without meaning to. I caught myself doing things partly so I could post about them, instead of being in the moment.
Strive is what I wish I'd had then: the same gravity that makes social media work, pointed at genuine self-improvement and real community.
It's about making it easier to come back and start again — and connecting with people on the same path, no matter where you're starting from.
