Self-improvement should feel human.
We're building a kinder approach to personal growth—one that celebrates progress, embraces setbacks, and puts people first.
The problem with habit apps
Most habit apps treat you like a machine. Hit your streak. Don't break the chain. If you miss a day, you've failed.
This approach might work for a while, but it creates anxiety. You start dreading the app that was supposed to help you. You feel guilty for taking a break. You give up entirely because you missed one day.
We've all been there. And we knew there had to be a better way.
The Strive approach
Identity over tasks. Instead of tracking what you do, Strive focuses on who you're becoming. “I want to be someone who reads” feels different than “Read 20 pages daily.”
Community over competition. Your friends and community members are there to encourage you, not compete with you. Everyone's journey is different.
Encouragement over pressure. Missed a week? That's okay. Life happens. Strive is designed to welcome you back, not punish you for being human.
Our values
Growth
We believe everyone is capable of becoming better, at their own pace.
Accountability
Progress strengthens when others support you—not pressure you.
Authenticity
Real updates, real effort, real stories. No highlight reels.
Inclusivity
Any habit, any hobby, any level. Everyone belongs here.
Encouragement
Strive uplifts, not pressures. We celebrate showing up.
Building in public
We believe in transparency. Follow along as we build Strive—the wins, the challenges, and everything in between.
Join us.
Be part of a community that believes in a kinder approach to self-improvement.
No spam. Just launch updates.